Today, Gong introduces Call Spotlight, an “Ask Anything” generative AI solution for Sales reps—actionable insights from customer interactions and Next Steps for Revenue Teams.
According to the company, Call Spotlight delivers twice as accurate results as off-the-shelf models. It includes the industry’s first generative AI information querying capability designed specifically for sales interactions. It generates highly accurate and relevant responses based on pre-set prompts or free-form questions, providing teams with a deeper understanding of their deal health and the ability to identify emerging trends and make better decisions.
Ask Anything enables sales reps and leaders to gather more insights about an interaction. For example:
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- A rep can ask, “Following this call, what are steps I can take to increase the likelihood of closing this deal?” and use the recommendations to follow up.
- A rep can query, “Why should a regional account executive care about what was discussed in this call?” the system will deliver an accurate summary of the interaction based on what would be most relevant to that persona. In turn, the rep can tailor their follow-up communication to the regional account executive accordingly.
- A manager can ask if competitors were mentioned during a call to help identify risk and enable targeted and efficient coaching in competitive opportunities.
Digital adoption platform WalkMe is rolling out Call Spotlight to deliver tailored insights to their revenue teams as they build pipeline, convert leads, and grow their existing customer base.
In addition to Ask Anything, Call Spotlight includes:
- Highlights: This summarizes the most relevant points of a call and includes the Next Steps, which are twice as accurate as off-the-shelf action items because they are built on Gong’s in-house AI models based on billions of sales interactions captured by Gong. By enabling highly precise and relevant next steps, customer-facing teams can save time and improve accuracy as they work to grow revenue and prevent churn. Relevant insights and Next Steps can also be automatically populated into CRM systems to save teams time and improve data hygiene.
- Outline: This categorizes and organizes call topics for a streamlined understanding of customer interactions.
- Call Briefs: These are summaries of calls generated within Spotlight. They will be available on the Gong homepage and in search results and Deal Boards, allowing reps and managers to get caught up on previous conversations up to 80% faster than listening back to calls and for managers to understand the context behind their team’s deals.
“Gong understands conversations. By bringing this understanding into our generative AI capabilities, we are offering customers a more complete, contextualized, and accurate set of insights,” said Eilon Reshef, Gong co-founder and Chief Product Officer. “With Gong’s enhanced AI capabilities, customers can go beyond inaccurate or inconsistent generic models and instead leverage highly accurate results based on AI models purpose-built for sales workflows, speeding workflows and increasing the capacity of their sales organization.”
Call Spotlight is available now to all Gong customers.
