YouAppi Leadership (from Facebook page)
YouAppi, an Israeli startup that offers mobile application analytics, has been sold to an unnamed American company for $110 million. This is according to a report in Calcalist.
Founded in 2011 by CEO Moshe Vaknin and Ofer Garnett, YouAppi has proprietary predictive algorithms for analyzing mobile customer acquisition patterns via apps and the mobile web according to 25 different demographic, geographic and interest-based factors.
The company boasts that its technology evaluates and segments the usage patterns of over 200 million users in order to identify profitable mobile customers for each mobile marketer based on Lifetime Value. As a result of the company’s development, YouAppi’s algorithms are able to match the best content with the users most likely to engage and pay for it. After testing their technology on thousands of campaigns, YouAppi is launching the company’s enhanced mobile customer acquisition solution for marketers and agencies.
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While most mobile user acquisition solution providers are paid for installs, at YouAppi, customer retention rates, directly correlated to LTV, are included in the company’s pricing models.
YouAppi says that its programmatic mobile app retargeting products puts an app” where you want it – top of mind.” A holistic marketing funnel approach activates valuable users, keeping them engaged, growing your app revenue.
For every app, YouAppi’s retargeting DSP offers a tailored approach with flexible integrations, optimizations, and transparent reporting going beyond downloads.
YouAppi’s in-app advertising engages valuable users and reactivates recent installs, increases engagements, and re-engages dormant users to grow your app revenue. The company says that it offers a tailored approach with flexible integrations, optimizations, and transparent reporting going beyond downloads.
Recently, with a two-year revenue growth of 203%, YouAppi ranked No. 89 on Inc. Magazine’s list of the Pacific Region’s Fastest-Growing Private Companies.
“What data do we need in order to generate the greatest Lifetime Customer Value?’ was the question which led us to developing the new version of OneRun featuring Post-Install Event Analytics,” said YouAppi CEO and founder Moshe Vaknin.
