Anthony Martini of Exceed (company pic)
Exceed, an Israeli fintech startup that has developed a marketplace that it says allows both fans and retail investors to participate in the success of top talent, raised $8 million in a Seed funding round led by private investment firm BRM Group The startup says that its goal is to bring creatives, investors, and fans together through a platform that allows any artist or talent to partner with their audience via SEC compliant IPOs.
Music industry veteran Anthony Martini was named the company’s new president.
Founded in 2019, Exceed says that it enables qualified investors to directly participate in the Talent & Creator economy for the first time. Exceed’s hedged investment funds can be fractionalized and contain curated, high-earning Talents, such as sports, entertainment, and Creators. The Exceed Platform provides an end-to-end marketplace and infrastructure for Talent & Creator funds and their associated tokens.
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Unlike royalty-sharing platforms, Exceed says that it seeks to offer fans a broad range of investment opportunities from musical artists, influencers, creators, athletes and other talents who have impacted our lives. In addition, Exceed enables fans to benefit beyond royalty-related income and extend it to live performance, physical sales, merchandise, advertising and sponsorship, and a variety of other talent income sources.
Exceed says that its’ in-app fan engagement tools allow fans to become part of the success of their idols not only through financial benefits but also special exclusive rewards and activities.
“Throughout my career, I’ve sought new opportunities for artists to express themselves without limitation, financially or otherwise,” explained Martini. “By partnering with Exceed, artists maintain ultimate control over their careers while sharing a piece of it with their fans.” They gain access to new revenue streams while building deeper connections with people who care about their success. It’s like the Robinhood of talent, and it’s game-changing.”
Yori Nelken, Exceed’s CEO, commented, “We are excited to have Anthony on board because his unique experience with talent and fans compliments our team of high-tech entrepreneurs, investment bankers, and securitization experts. With Anthony as part of our team, we look forward to offering participation opportunities with some of the world’s top talent.”
