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Israeli Travel Startup Bookaway Takes In Another $35 Million


Bookaway co-founders Omer Chehmer (Left) Noam Toister, and David Yitzhaki (Photo: Irad Netzer)

Bookaway, an Israeli startup that offers travelers a platform for road travel booking, just brought in another $35 million, this time in a Series C funding round, led by Red Dot Capital Partners with investment from Tel Aviv listed insurance giant Menorah. This brings the total funding raised by the startup to $81 million to date.

Just last July, Bookaway secured $35 million too in a Series B funding.

Founded in 2017 by CEO Noam Toister, COO Omer Chehmer, Jonathan Bensaid, and CMO David Trelease, Bookaway calls itself a new generation of travelers. These are what people call generation Y or millennials. “We were born with a mobile device in the palms of our hands and expect everything to be a screen tap away, including tickets to the world’s best locations,” Bookaway’s founders say.

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Everybody knows all about all of those websites which offer discounts and bookings for hotels all over the world. Then there are the many ones that provide discounted airplane tickets to just about everywhere in the world. But what if you are traveling locally and can go by bus or train? This is where Bookaway comes in.

Noam Toister, CEO of Bookaway, said, “Helping people to easily book buses, trains and ferries is travel’s final frontier and the prize is a slice of this enormous market. We expect to continue our acquisition strategy with a view to becoming the only player able to offer complete ground transport inventory globally. We complement acquisitions with an operating strategy that prioritizes organic growth in everything we do.”

Bookaway’s services are currently available in more than 90 countries around the world. The startup coverd more than 13,000 cities. Since the Series B raise, Bookaway put the funding to good uses, acquiring 12Go, GetByBus, and Plataforma 10.

Bookaway promises 24/7 support, honest reviews, and accurate information about every ride. “Bookaway is more than getting from one place to another, it’s about the journey. Enjoy the ride.”



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