Mine, an Israeli startup, has a new way to help people protect their privacy and personal information when they go online. With the use of artificial intelligence (AI), Mine lets users track what exactly happens with all that data that they share with various websites, as well as the ability to delete it.
It is something that we hear about in the news every day. Companies like Facebook are investigated in both the E.U. and the U.S. for allegations that they abuse their users’ privacy. The companies counter that they offer free services and that their users voluntarily hand over such information. Google, for example, says that it needs to be allowed to monetize its free search engine, e mail accounts and other services. Critics acknowledge this, but say that consumers are not properly informed as to what information about them gets collected and what is done with it.
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Co-founded in 2019 by CEO Gal Ringel, CTO Gal Golan and CPO Kobi Nissan, all veterans of IDF cyber security units, Mine is an AI smart data assistant that connects consumers and companies around data privacy rights. Mine declares that with its new service consumers can discover and manage their personal data online, while companies can use the end-to-end platform to streamline and automate their privacy management and increase brand trust.
We all need to share our personal data online for just about anything that we do these days, from online shopping to using social media. The company’s founders explain that they understand that people feel like they have no control over what happens with their personal data. “As sharing our data has become a requirement for anyone who wants to enjoy the internet, we decided it was time to make data rights accessible to everyone,” they say. This is why they founded Mine, “to build a new future of data ownership that gives users transparency and choice over the data they share online.”
Mine Raised raised $9.5 million in Series A funding in 2020. “Every time that you do an online interaction, such as you sign up for a service or purchase a flight ticket, those companies, those services leave some clues or traces within your inbox,” Gal Ringel told TechCrunch at the time. “The product gives [consumers] the freedom to use the internet feeling more secure, because they know they can exercise their right to be forgotten.”