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Israel’s Aura Air Named Entrepreneurial Company of 2021 for Covid Killing tech

The Aura Air system, shown here installed on a bus
The Aura Air system, shown here installed on a bus

Aura Air, an Israeli air purification tech startup, was named the 2021 Entrepreneurial Company of the Year by independent research and consulting firm Frost & Sullivan. Aura has supplied buses in the UK and Ireland with its new purification system which can clean the air of the Coronavirus. Four hundred former tourist buses in the countries have been refitted to be used for frontline workers.

Frost & Sullivan is an American business consulting firm that offers market research and analysis, growth strategy consulting, and corporate training. According to Frost & Sullivan’s Independent Equity Research Program, Aura Air is at the forefront of the rapidly growing Indoor Air Quality (IAQ) market. It is being recognized for its unique technology that has been proven to be majorly successful in clinical trials and has received significant endorsements including the stamp of approval from the Israeli government.

Founded by its CEO Aviad Shnaider and CTO Eldar Shnaider, Aura Air provides what it describes as an all-in-one indoor air purification and quality intelligence system. Aura boasts that this filters and disinfects indoor air through a unique 5 stage purification process while “vigilantly” monitoring its quality in real-time.

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When hazards are detected, Aura alerts you immediately, providing crucial intelligence as to the origin of the problem, solutions of how to rectify it, and alarms if immediate action or evacuation is required. While keeping you informed of the conditions inside your home, Aura also monitors outdoor air quality, providing you a holistic picture of today and what’s to come tomorrow.

The company’s patented and EPA-approved Sterionizer and Ray Filter, as well as ultra-violet light LEDs, targets and disinfects indoor air from bacteria, viruses, fungus, mold, odors and more. There is also a pre-filter which catches large particles of dust, pollen, insects, animal hair and other large particles.
“We are proud to be recognized by Frost & Sullivan,” said Roei Friedberg, CEO of Aura Americas. “As the workforce slowly returns to the office, we hope our solutions will help keep everyone safe and healthy and provide greater peace of mind.”

In its analysis of Aura Air, Frost & Sullivan highlighted the company’s forward-looking approach, elegant and technology-integrated products, and excellent implementation of its customer-centric strategy. Most notably, Aura Air was also found to destroy 99.99% of airborne SARS-CoV-2 including Delta variant particles within 60 minutes in a recent trial by Innovative Bioanalysis Laboratory.



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