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Israeli Startup EverAfter Offers Customer Management Platform

EverAfter

EverAfter team (company pic)

EverAfter is an Israeli startup that offers a new Customer Service Management (CSM) platform. EverAfter brought in $13 million in seed funding contributed by TLV Partners and Vertex Ventures, with participation from Benny Shneider, Zohar Gilon, and Amit Gilon.

Founded by CEO Noa Danon and CTO Tal Shemesh in 2020, EverAfter offers a solution through which CSMs can build personalized hubs for every user directly inside a client’s product, with no coding needed. The platform can be integrated into other customer service management, project management, and service ticket tools provided by other firms. It allows users to update the apps that they already have from firms like Salesforce, HubSpot, and more through online dashboards.

The very name of the company is related to the service that it provides. EverAfter refers to the idea that with any Software as a Service Platform (SaaS), customers need continuing service and assistance on a permanent basis, “ever after.”

In a blog post, Noa Danon said, “EverAfter is about enabling customer-facing teams to pave the customer journey the way they imagine it, without depending on external resources to make that experience happen. That journey begins from the customer’s first touch, and goes on to onboarding, to the ongoing relationship and successful retention.”

Danon further explained that technology can only fully succeed if there is a qualified team of people who know how to deliver a customer-obsessed experience. She said that companies that underestimate the importance of human touch in delivering their solutions are “bound to miss out on precious feedback and insights, and thus on what proactive actions they should take to grow and scale their business.”

Yanai Oron, general partner at Vertex Ventures, said, “I’ve been tracking the customer success space over the past few years, and it is a growing field with the least sophisticated tools. During COVID, companies realized it was easier to retain customers rather than get new ones. We are all used to more self-service and wanting to get the answer ourselves, and customers are the same. Companies also started to be more at ease in letting customers develop things on their own and leave R&D departments to do other things.”

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