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Israeli Startup YOOBIC Raises $50 Million

YOOBIC founders Fabrice Haiat, Avi Haiat, and Gilles Haiat. (Photo: Ivo Nogueira)

YOOBIC is an Israeli startup that offers an all-in-one digital workplace for frontline teams. YOOBIC has closed a $50 million Series C funding round led by Highland Europe. This brings YOOBIC’s total fundraising to $80 million to date.

Frontline teams, also known as firstline workers, are those people whose jobs require them to go out into the field. They must be physically present on the frontline. These are the people who could not work remotely during the Covid-19 shutdowns. That man from the electric company working on electric polls, or the telephone company, or the guy from the cable company who comes to your home to install your new high-speed internet connection, these are all examples of frontline workers.

You can also include emergency workers, such as the police and EMTs, in this category. Basically, they are anyone who needs to be out and away from the office to do their job. They cannot work remotely through the internet.

Founded in 2014, YOOBIC enables companies with a deskless workforce in retail, hospitality, manufacturing, warehousing, construction, and more to empower their employees through digitally optimized communication, training and process management. YOOBIC boasts that its platform gives the deskless workforce all the tools they need to be happy and productive, in the palm of their hands.

YOOBIC boasts that their scalable and “user-friendly” app gives retail associates, restaurant staff, field workers, and all types of frontline employees a single centralized mobile hub to support their daily task management, deliver digital training, and enable seamless communication with peers, supervisors, and HQ.

YOOBIC says that they already service 300 top brands across 80 countries at over 335,000 locations spanning retail, hospitality, distribution, manufacturing, and more. Operations, HR, and L&D leaders at iconic companies including Boots, Carrefour, Lancôme, Lacoste, Logitech, Lidl, Peloton, Puma, Vans, VF Corp, and Sanofi are all clients of YOOBIC.

“YOOBIC’s mission is to shape the future of work for the deskless workforce,” said Fabrice Haiat, CEO and co-founder of YOOBIC. “They are essential to business success: they are the brand ambassadors of their organization, and are responsible to keep or break the company mission. This funding will consolidate YOOBIC’s position as a global market leader for frontline teams, helping brands to ensure all their employees feel connected, fulfilled, and valued to become the leaders of tomorrow.”

YOOBIC closed out Q1 2021 by signing new high-profile clients including Untuckit, Roots, Canada Goose, Longchamp, Lidl, Zadig & Voltaire, and Athletico — a sign of the growing need for frontline worker enablement. Overall, YOOBIC’s platform has seen a 200% increase in activities conducted natively in the app in the last 12 months, everything from chats and videos to digital task completion and virtual training lessons. In March 2021, YOOBIC reached the milestone of 1 million activities per month on the platform.

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