Adidas and Israel’s Delta Galil Sign Underwear Deal

Delta Galil will make both men’s and women’s underwear collections for Adidas.

Delta Galil Ad

Israel’s Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Adidas has joined Delta Galil in a new global licensing agreement in which Delta will design, manufacture and distribute men’s and women’s underwear collections under adidas’ Badge of Sport and Originals labels. Launching for Spring 2022, the new men’s and women’s collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women’s collections also launching in North America.

Adidas Ad

Founded in 1975, Delta Galil Industries says that it creates products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops “innovative seamless” apparel including bras, shapewear and socks; intimate apparel for women; underwear for men; and activewear and sleepwear such as the PJ Salvage brand. Delta Galil also designs, develops, markets and sells branded denim and apparel under the brand 7 For All Mankind and ladies’ apparel under the brands Splendid® and others. In addition, it sells its products under brand names licensed to the company, including Calvin Klein, Columbia, Spalding, Tommy Hilfiger, Wilson and others.

“We are honored to partner with adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, President of D2 Brands at Delta Galil. “Innovation is core to the DNA of both adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and proprietary brands.”

Isaac Dabah, CEO of Delta Galil Quoted” The collaboration with Adidas, a world leader in sports, strengthens Delta’s position as a leading and global manufacturer for a variety of leading customers in the industry, from various sectors and fields and emphasizes the unique value we provide our customers while integrating innovation, advanced designs, vertical production and logistics system”.

The new collections will feature innovative fabrics and proprietary knitting technology that offer improved flexibility for the perfect fit. Both the men’s and women’s lines will be made with a unique blend of cotton and eco-friendly Tencel and incorporate Refibra™, a revolutionary textile solution for recycling cotton waste that was developed in partnership with Lenzing for go-anywhere, do-anything comfort.

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