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Israel’s myAir Combines AI Tech with Herbal Nutrition to Reduce Stress

Rachel Yarcony linkedIn

Herbal medicine Startup myAir uses alternative medicine techniques to offer its customers a new kind of health bar to reduce stress.

Stress affects everyone. In modern times everyone experiences it in one form or another. And now during the Coronavirus crisis stress levels must be going through the roof just about everywhere.

The company boasts that it offers the first nutrition bars which it says are scientifically proven to reduce stress. They are based on super plant adaptogen extracts to help people relieve stress naturally.

Adaptogens are used in herbal medications. The idea is that they can aid in the stabilization of physiological processes and the promotion of homeostasis. Bur as is the case with most alternative/herbal medications and medical treatments there have yet to be scientific studies which prove their efficacy.

According to a report published by the National Center for Biotechnology Information, studies on animals and isolated neuronal cells have revealed that adaptogens exhibit neuroprotective, anti-fatigue, antidepressive, anxiolytic, nootropic and CNS stimulating activity. In addition, a number of clinical trials demonstrate that adaptogens exert an anti-fatigue effect that increases mental work capacity against a background of stress and fatigue, particularly in tolerance to mental exhaustion and enhanced attention. Indeed, recent pharmacological studies of a number of adaptogens have provided a rationale for these effects also at the molecular level.

So what does myAir actually do?

Well first it asks you to fill out an online questionnaire. Then the company send its clients a monthly package of bars tailored to their individual needs.

The bars come in the following forms: Oats, Chocolate, Cranberries
& super-plants formulation; Dates, Cashew, Nuts & super-plants formulation; Oats, Banana, Pecan & super-plants formulation.

MyAir’s AI-based algorithm tailors a personalized mix for each client every month. It does so with the aid of a wearable device.

Israel’s myAir is was selected last month as one of 20 food tech startups named for early selection for Scrum Studios’ Food Tech Studio–Bites!, a new global initiative which hopes to solve the primary challenges that hamper the food supply chain by connecting entrepreneurs in the field of food tech with leading corporations and industry thought-leaders.

Rachel Yarcony, Founder and Co-CEO of myAir, spoke with Calcalist stress. “Many people don’t talk about it, really, but most of us are suffering from stress,” she said. “Since stress is an ongoing problem, we offer an ongoing solution.”

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