Connect with us

Hi, what are you looking for?

Jewish Business News


Vimeo acquires Israeli video creation Startup Magisto for $200 Million

Vimeo, the video sharing platform acquires Israeli startup Magisto. The amount of the acquisition has yet to be disclosed, but according to market estimates, it is worth hundreds of millions of dollars. The deal is expected to be implemented by the end of the second quarter.

The two companies recently cooperated, which apparently contributed to the maturity of the deal.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Founded in 2010 by Oren Boiman and Alex Rav-Acha Magisto focuses on providing tools to create and edit short-form videos, not just editing but sourcing of music, stock photos and other elements as part of the mix.

The company currently has more than 100 million users and employs 75 people worldwide, most of them in Israel. Following the acquisition, the company will become Vimeo’s development center in Israel.

Magisto has developed an automatic and simple editing application for home-made videos on a smartphone and can save the need for expensive professional tools. It also allows the user to define which are the most important subjects in each frame, allowing the software to highlight them in any edited version.

The company’s technology is also used by businesses that want to produce their own advertising and advertising videos quickly and at a low cost while maintaining professional quality. Vimeo, the purchaser, competes on streaming platforms as a channel and is home to about 90 million creators from 150 countries.

The Israeli company was originally aimed at the private market, but over the years it has become more focused on the organizational market.
The videos that its app produces can be shared across various network platforms easily and quickly. The companies explained that they plan to develop a completely new video format and embed it on the Vimeo platform, with users of Magisto able to access Vimeo’s development and editing tools.

Oren Boiman, founder and CEO of Magisto, adds, “Magisto guides entrepreneurs and small business owners through the video storytelling process, helping them use video effectively to grow their business and engage with audiences. We level the playing field so that any business can move fast and compete in today’s video-first world. We’re thrilled to join Vimeo’s industry-leading platform, and to power their vision to make professional quality video creation accessible to all.”Vimeo belongs to the IAC Corporation, which also owns Match Group, which has popular dating applications as a pickup truck. Despite a 28% increase in revenue to $ 44 million in the last quarter of 2018 over the same period a year earlier, Vimeo still recorded a loss of $ 10 million.

It is clear that the acquisition is intended to strengthen its positioning in the business market in order to increase its revenues. Magisto’s technology, based on artificial intelligence tools, provides an added value to the service line that Wimao now offers.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.