Published On: Thu, Feb 14th, 2019

Discounts and promotional codes – what for are they for a buyer?

By Contributing Author

With the development of Internet technology, many people prefer to shop in online stores. And this is not surprising, firstly, it is profitable, and secondly, it is very convenient

You no longer need to spend precious time on shopping trips, but you can at home, sitting in a comfortable chair, study the offers of various online stores.

Today on the Internet you can buy almost everything, from small accessories to large household appliances. And virtual stores, in order to attract as many customers as possible, offer to use a promotional code, using which you can buy goods with discounts and bonuses.

What is a promotional code and why is it needed?
The promotional code is a kind of certificate, on the basis of which you can get a discount, a bonus or a gift from an online store or arrange a free delivery of goods. It can be issued for one purchase or for several, besides it can be cumulative. Some virtual stores have unique offers for regular customers.

Promotional codes are a great opportunity to save money, especially since most of them are absolutely free, and the discount can be up to 60% of the value of the goods. Agree, very well, especially if you plan to purchase an exclusive item.

Distinctive features of promotional codes
Most virtual stores distribute promotional codes, using which you can get bonuses, gifts and discounts on promotional items. As a rule, updating of offers, which allows the buyer to choose the program of discounts ideally suited to him.

The fact that the promotional code guarantees a favorable purchase of goods is already clear, but where is it to get it? Some online stores make newsletters, in addition, they carry out drawing on various thematic portals. You can also find the code on the websites of companies that distribute them. Such companies most often have groups in social networks, joining which you will always be aware of new shares.

How discount coupons can harm a business
Improper use of this sales tool can not only help but even harm the business. Here are just a few of the downsides of using coupons:

-regular customers can get used to discounts and no longer want to make purchases at the old price;
-people who failed to receive a discount coupon may feel dislike for the company and negatively respond to it;
-cheaper branded goods can adversely affect the image of the company, especially if the brand is targeted at people with high incomes;
-discount coupons often attract buyers, for whom the low price of products is a crucial element in choosing a brand. Such buyers usually do not become regular customers.

Discounts and their impact on the psychology of consumers
First of all, it should be noted that any buyer seeks to increase the benefits received, regardless of the amount in question. Would you agree to pay more if you can get the same product or service for less money?

By including discounts and coupons in general marketing and pricing, the seller immediately gets a heightened interest from potential buyers. However, in order for this interest to turn into a desire to place an order, it is necessary to understand the following: customers do not like to independently perform any calculations. The buyer pays attention to the specific figures and draws conclusions based on this particular data.

Conclusion: despite the fact that the buyer, being a reasonable person, must give his choice in favor of the most rational decision, discounts can have a big impact on his behavior when buying anything.

Whether to offer your customers coupons or not?
Coupons really work. They increase customer loyalty, have a positive effect on the decision to buy, increase the average customer’s check.

But here it’s worth remembering that everything is good in moderation. It’s easy, being impressed by the effect of the first “coupon” promo, to make several more one after another. Believe, as soon as your customers understand that the coupon is easy to get and use at any time, something that you would not want at all happens at that moment. The product is bought worse, the value of the brand fall in estimation. Returning to the old price of goods after the end of the action will be very difficult.

In order not to get into such a situation, dispense offers for discounts, maintain time between the nearest promotions, and limit the effect of coupons on time. Only then you can stimulate sales and get the maximum benefit from the use of this marketing tool without experiencing side effects.

 

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