By Contributing Author
How and who can make money on dating sites? What is it – a real way to organize a profitable business or illegal scam for trusting people? Let’s figure it out together.
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Why are dating sites so popular?
Many young (and not so) people have the trouble communicating with the opposite sex. Despite the huge population density in big cities, hundreds of ways of communication, modern free views on the relations between the sexes, problems with communication between men and women remained open. And, according to statistics, successful and wealthy people feel lonely most often. This status doesn’t allow making acquaintances in reality, and a busy schedule doesn’t allow spending time on courtships. They need everything right here and right now. This is the portrait of the majority of dating site users. By the way, the number of marriage unions that were conducted after dating on the Internet has already reached 25% of the total. And you need to understand that dating sites are used not only to find a reliable life partner but also to create relationships, companionship, or a frank search for a one-night sexual partner.
Make a business plan
Many entrepreneurs believe that creating a business plan to implement business ideas on the Internet is a waste of time and money. For this reason, 80% of seemingly good startups fall apart in the first 2-3 months after launch, another 15% – during the first year. And only 5% of business ideas are successfully implemented. So, first of all, you need to decide what format of the business idea you’d like to implement. What are the kinds of dating sites? Everything is limited only by the imagination of the author of the project.
– Classic dating sites. They can help everyone find a soul mate.
– Dating sites with foreigners. This is a quite difficult project to implement because you need to create the possibility to switch languages on the site.
– Dating sites for atypical appearance. Not everyone has a beautiful appearance, but everyone has an urgent need for finding their soul mates. To give people who are desperate in real life a chance to find each other on the Internet is not only a way to make money but also a very noble cause.
– Dating sites for people with disabilities. This is another social project. By the way, using this business idea, it is quite realistic to receive some sponsorship money for its implementation.
– Elite dating clubs for wealthy people. On such a site, successful men (and women too) can choose a companion for permanent or temporary relationships, joint rest, travel abroad, etc. Such an Internet platform will be a kind of escort service, although the main positioning should be exactly on dating.
Ways of making money on dating sites
There are surprisingly many ways to profit from a dating site. Here they are:
– Contextual advertising from Google; banners or other advertising from direct advertisers; payment for the possibility of placing a profile for dating on the site;
– Paid opportunity to send gifts within the site; income from affiliate programs (for example, it may be the delivery of flowers, souvenirs, etc.);
– Profits from link exchanges where you can sell the possibility of placing links on your Internet resource and also write paid articles and reviews on similar topics;
– Paid ability to view private photos and videos of users (a site owner gets a certain percentage from each user).
Earnings on dating sites are not limited to this list. You can find a dozen more opportunities to turn your Internet site into a source of good income. Just start doing it.