BASF and Israel-based Landa Labs announced their strategic long-term partnership at the European Coatings Show (ECS) in Nuremberg, Germany.
Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand.
This groundbreaking development will offer unprecedented color depth while significantly simplifying the production of automotive coatings.
The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution leads to a thinner, higher chroma coating.
“We are proud to establish this global partnership with BASF and its Colors & Effects team,” said Benny Landa, chairman of the Landa Group. “By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market.”
Alexander Haunschild, senior vice president, pigments, BASF said “We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”