Kraft Heinz, the food conglomerate, has entered a joint venture with Oprah Winfrey to create a new line of products. Kraft Heinz has also decided to give its employees a paid day off on the Monday after the Super Bowl. In fact, the company would even like the day to become a national holiday.
Maybe its because the company stands to make a fortune from the sale of junk food to both the fans of the winning Super Bowl team who will be holding parties to celebrate and the fans of the losing team who will go on binges out of depression.
CNBC reports that the new venture will be known as Mealtime Stories LLC. Oprah Winfrey and Kraft Heinz will produce ready to eat refrigerated products of many varieties and pledge to donate 10 percent of its profits will to charities focusing on eradicating hunger.
In a statement, Kraft Heinz boasted that that its new line of food, “will make real, nutritious products more accessible to everyone.”
Oprah Winfrey previously entered into food ventures with Starbucks and Weight Watchers. Forbes estimates her net worth at $2.9 billion.
Meanwhile, Kraft Heinz seems to be getting ahead of itself when it comes to the New England Patriots’ Super Bowl chances this year. The company has announced that it is giving all of its salaried employees the day off on Monday February 6, the day after the big game.
In fact, Kraft Heinz would even like to see the day after the Super Bowl be enshrined as a national holiday. To that end, the company has started a new petition on Change.org. The new holiday would be called “Smunday.”
“We can all agree that going to work the Monday after the ‘Big Game’ on Sunday is awful,” reads the petition. “So as far as we’re concerned at Heinz, we as a nation should stop settling for it being the worst work day of the year. We don’t settle for that awesome football Sunday to be just like every other day of the year. No. We eat. We drink. And we be merry, having the tastiest times of our lives. But then the very next day we settle for that Monday being a terrible work day.”
This may just be sort of a “tongue and cheek” form of self-promotion on the part of Kraft Heinz. But the NFL would surely benefit from such a holiday as it would increase viewership for the Super Bowl and enshrine the event as an official American holiday. But seriously now, this will never happen. Could it?