Published On: Wed, Oct 28th, 2015

Israeli Designer Ayala Serfaty’s Watery Inspiration for the Home

The artist’s early experience snorkeling in the Red Sea launched her unorthodox designs.

Ayala Serfaty was on vacation at the Red Sea, expecting the first of her three daughters, when she went snorkeling. There, among the flowering coral and flamboyant sea life, she found new inspiration.

“I came home and started work on my first design, ” she says. Three years later she had enough for her first solo exhibition.


Israeli Designer Ayala Serfaty


Using the name Aqua Creations, she filled an art gallery in Tel Aviv with extraordinary upholstery: a plump chaise longue covered in mountains of fat sea urchins in mauve and scarlet—each fashioned in hand-painted velvet.

Read the full story at The Wall Street Journal, by Ruth Bloomfield 


Israeli Designer Ayala Serfaty (2)

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