The Hershey Company is going big with its iconic chocolate Kisses brand for the holidays.
The chocolate maker announced Tuesday that it’s selling a new product in the U.S. market known as Hershey’s Kisses Deluxe, a chocolate that is double the size of the standard, diminutive Kisses brand. It has a hazelnut center and is flecked with rice crisps.
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The new product is expected to be on store shelves across the USA by Nov. 5.
Company officials called the new product the biggest innovation of the iconic Kisses brand since they introduced Hershey Kisses with almonds to the market 25 years ago.