X factor have lost their creative director for this year’s live shows, as Brian Friedman is set to appear on I’m A Celebrity… Get Me Out Of Here!
The choreographer and former 3am columnist, 38, will sit out this series to chow down on witchetty grubs in the jungle.
It is a blow to X Factor , where Brian staged extravagant performances for its more colourful characters, including Rylan, Jedward and Wagner.
The show’s ratings so far this series have dwindled, as viewers watch on catch-up TV. Bosses have been hoping figures would pick up during the live shows.