After the American Supreme Court’s historical decision today declaring same-sex marriage to be a Constitutional right, which makes it legal for same-sex couples to marry in all 50 states, Ben & Jerry’s has decided to rename its old iconic Chocolate Chip Cookie Dough ice cream with the pun name: “I Dough, I Dough.”
The re-branded ice cream will be available at participating Ben & Jerry’s Scoop Shops all over America.
In response to the the Supreme Court ruling, which was released Friday morning, Ben & Jerry’s released a statement saying, “It’s a history-making decision on an issue that has divided our nation for far too long, and we couldn’t be happier for our friends and family in the LGBT community.”
The ice cream company is based in Vermont which played a critical role early in the fight by becoming the first state to legalize civil unions in 2000.
Ben & Jerry’s further stated that it, ” has been proudly committed to issues of social justice, including gay rights and marriage equality, for over 35 years. Back in 1989, we were the first company in Vermont to offer full benefits to same-sex partners of our employees. To see this chapter in U.S. history finally close is almost beyond belief. To celebrate the occasion, this summer we’re renaming our Chocolate Chip Cookie Dough ice cream ‘I Dough, I Dough, ‘ along with a special commemorative pint sleeve. Head over to the Human Rights Campaign where 100% of your purchase of ‘I Dough, I Dough’ pint sleeves supports HRC’s fight for lesbian, gay, bisexual and transgender equality. And while you’re there, take a look at the latest news of the Supreme Court’s historic decision.”