It is a basically an app for making photo collages and is part of the company’s efforts to expand beyond being just Twitter with pictures.
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The app can be downloaded and used without needing the main Instagram app and is available for both iOS and Android devices.
According to the company, the app is, “fun, it’s simple and it gives you a new way to flex your creativity.” But we’ll leave it up to the millions of Instagram users around the world to decide for themselves.
It should take no more than a week for the formal verdict to be made on whether the app meets the hype.
Layout automatically shows users previews of custom layouts as they choose photos from their camera rolls. The company added a Faces option that shows people all the photos in their camera rolls that feature people.
From there, a user has complete artistic control. Drag and drop photos to rearrange them, pinch to zoom or pull the sides of each photo to adjust its size and get your layout just right. Then flip and rotate photos to create arrangements and mirror effects.
Instagram says that it added “Photo Booth” for spontaneous moments. Tap it to start a countdown and capture photos that will instantly be seen in a layout.
TechCrunch said of it, “To Instagram’s credit, it didn’t just knock off the existing collage-making apps already on the market, but instead tried to come up with an app that would improve the experience for mobile users.”
“With the debut of Layout, it appears that the Facebook-owned company, which now sports over 300 million active users monthly, is working to find ways that allow it to keep its main app simple for its core audience, while also meeting the needs of more advanced users who are in search of better tools for working with their photos and videos.”