Published On: Thu, Mar 12th, 2015

Israeli ClickTale Throws Lifeline to Enterprises Drowning in Ocean of Data

New Impact Recorder offers a precise, cost-effective option for enterprises to home in on their website's trouble spots and react accordingly.


ClickTale, an Israeli provider in enterprise Digital Customer Experience (DCX) Management, announced a new Impact Recorder offering that it says enables enterprises to gain a deeper understanding of their customers’ online behavior without being overloaded by an avalanche of data.

The company is unveiling the new offering at the Adobe Summit in Salt Lake City (booth # 607).

ClickTale boasts that it has developed a cost-effective means to sift through mountains of data. The Impact Recorder offers an alternative to data overload: Record every visitor session, but only store and analyze the sessions that matter the most, distilling the data to the most valuable insights into your customers’ behavior.

Some valuable use cases include recording and saving of: Every single visitor that provides VoC feedback on the website, so that their actual experiences can be understood and improved.

All visitors that start making a purchase but abandon the checkout process. Providing insights that lead to significant increases in conversion rates and revenues.

All visitors that experience client-side errors on the website, so that errors can be identified and debugged, increasing site performance.

“Our goal is to take the guesswork out of website optimization and provide enterprises with actionable insights, ” said ClickTale CEO, Dr. Tal Schwartz. “Instead of drowning in a sea of data, ClickTale’s new Impact Recorder enables you to store, analyze and visualize 100% of the most important visitor sessions, so you can focus on the information that matters most to your business. Data is expensive to gather and even more expensive to store. This saves businesses time and money and helps them reach valuable insights faster.”

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