Kenshoo, an Israeli firm that develops predictive marketing software, launched the Kenshoo Infinity Suite as part of its transition from provider of best-in-class advertising technology point solutions to holistic enterprise marketing software.
The company boasts that with the Kenshoo Infinity Suite, the world’s leading brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising.
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“Since Kenshoo was founded, we’ve focused on helping businesses grow by solving the biggest marketing challenges, ” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “Today, the major issue for marketers is reaching their best audiences with premium inventory across channels and devices. The Kenshoo Infinity Suite puts mobile at the center and combines all our innovation into one signature package to drive performance.”
“The Kenshoo Infinity Suite signals the importance of third party control and the return of CRM as the true north for marketing upon which independent platforms can build and monetize, ” said Ted Krantz, chief revenue officer of Kenshoo. “For the first time, marketing executives can get a closed loop customer view and maximize investments. The key is leveraging unbiased insights and execution along the path to conversion as no one channel can serve as the main lens in the best interests of marketers.”
Kenshoo powers digital marketing campaigns in more than 190 countries and directs nearly $350 billion in annualized client sales revenue. Through its heritage in search and social, Kenshoo is uniquely positioned to leverage expressed intent, interaction, and contextual affinity to help marketers identify their most valuable audiences. Kenshoo was named the sole leader in The Forrester Wave™: Bid Management Platforms, Q4 2012 and The Forrester Wave™: Social Ad Platforms, Q4, 2013. Kenshoo’s cross-channel solutions for Demand-Driven Campaigns™ and Intent-Driven Audiences™ were named winners in the 2013 and 2014 Facebook Innovation Competitions.
“Kenshoo has been a true partner that has helped our business grow, ” said Dan Morgan, Head of Search, SEO & Biddable Media at Accor, a leading global hotel operator with more than 3, 600 properties. “The Kenshoo Infinity Suite gives us a great purview across channels and we’re quite enthusiastic about being able to manage through Kenshoo other channels such as mobile alongside search and social. To date, we’ve seen tremendous results through Kenshoo, including an increase of over 60% in revenue.”
