In a rare deal with a European meat producer, Japan has made an agreement with Larry Goodman’s ABP Food Group, as reported by Agriland. The company, based in Ireland, is the first Irish meat producer to make an deal with Japan, which is notoriously selective when it comes to importing meat from Europe. As it is, Ireland is one of only three European countries with access to the Japanese market.
This is good news, since Japan banned meat from Ireland because of BSE, or Bovine Spongiform Encephalopathy starting in 200o. With tighter controls in place and with assurances from Goodman’s ABP that the beef is from cattle that have been grain fed and is of the highest quality, the deal will go ahead.
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Mark Goodman said the Japanese consumer is “among the most discerning in the world” with regards to where meat comes from and how it is produced. ABP’s grass fed, hormone free, sustainable message has apparently made impression on the Japanese market, and Larry Goodman hopes this will heighten the reputation of Irish beef in the world.