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Ford’s new aluminum-bodied F-150 is set to go into production Tuesday.
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It’s the company’s biggest vehicle launch in decades. Ford thinks it will win buyers with a truck that is lighter, more fuel efficient and even more capable.
But there are big risks. F-Series trucks have been the top-selling vehicles in the U.S. for 37 straight years, and are a big contributor to Ford’s profits. Quality issues or consumer concerns about the new material could cost Ford its pickup crown.
Aluminum isn’t new to the industry, but it has never covered such a high volume vehicle before. Ford made more than 647, 000 F-150s last year.
The truck will go into production at Ford’s Dearborn, Michigan, plant Tuesday and at a plant in Missouri early next year.
