LivePerson announced it would acquire Contact At Once (CAO), a software company that connects users to businesses through mobile, chat and video, according to PRNewswire. LivePerson is a provider of leading engagement solutions, and will buy CAO for $65 million. CAO has mainly concentrated on car dealerships and customers, but is transitioning into real estate. CAO enables chat and listings on websites.
LivePerson CEO Robert LoCascio said, “We welcome CEO John Hanger and EVP Strategy Marc Hayes, their successful team of 170 employees and the impressive roster of customers. CAO’s technology is unique because it enables for the routing and tracking of chat from multiple websites directly to an individual business through a single user interface.”
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Since its founding ten years ago, CAO has delivered 33 quarters of revenue growth. CAO’s technology, according to an auto dealer website, was found to increase leads by 80%. Part of CAO’s technology involves a patented behavioral targeting engine.
