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NY Times Sees Double-Digit Increase in Subscribers, Thanks to Digital, International

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The New York Times reported that its subscriptions have increased by double digits since last year, thanks in large part to digital packages and international offerings. Total average circulation, which includes digital as well as print, was 2, 134, 150 for Monday-Friday and 2, 502, 367 for Sunday. This represents a 12.4% increase in weekday subscriptions and a 4.6% gain for Sunday, as stated in a press release. Digital subscription packages such as NYTNow and the International New York Times helped drive the increase in subscriptions.

Over half the subscriptions are digital, and the digital segment increased 13.1% for weekday and 13.4% for Sunday. Print subscriptions declined 5.4% for weekday and 3.9% for Sunday.

In spite of the increase in subscribers, the New York Times announced a few weeks ago that it was making substantial newsroom cuts, dismissing around 100 employees to reduce costs.

 

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