Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Robert Kauffman, Formerly of Fortress, Creates Vintage Car Revolution Online

Robert Kaufman / Getty Rob Kauffman

 

Robert Kauffman, formerly of Fotress Investment, has created a disruptive online vintage car business, RK Motors. His hangar in North Carolina houses classic cars: Chevelles, Corvettes, Mustangs, Road Runners in all colors of the rainbow. Customers don’t need to travel to Charlotte to see the cars, but can purchase them online at rkmotorscharlotte.com. Around 90% of the cars RK Motors has sold were purchased online with a quarter going overseas. In 2013, RK sold 400 cars at $35 million. RK Motors is known for its transparency–no mystery about prices. This creates for the company customer loyalty, and repeat business comprises a third of its sales.

 

ROBERT KAUFMAN (2)

 

Kauffman’s passion for cars started early when he worked as an auto mechanic. While at Fortress, he was building his collection and owned 50% of Michael Waltrip Racing, a professional team that competes in Nascar. Waltrip told Bloomberg, “It (Kauffman’s) knowledge and expertise that turned my hobby into a business. I was in over my head.” Kauffman was experimenting as well until he merged his operations with classic car expert Joseph Carroll, and that was how RK Motors was born. While he has broadcast auctions from Abu Dhabi, his focus is ecommerce, with My Classic Garage, a site that operates like the Ebay of vintage autos. Kauffman told Bloomberg, “You have in one place the ability to track your portfolio, monitor the market, do your research and communicate with others.”

 

    ROBERT KAUFMAN 3

Click to comment

Newsletter

Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Advertisement