Israeli startup Vubooo lets sports fans around the world immerse themselves in an innovative social experience by interacting in real time with any live sporting event. Its mobile platform creates a branded digital asset, increases user engagement and drives new revenues for publishers and brands.
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Vubooo second screen mobile platform allows sports fans to be interactively involved in any live match with an innovative social experience.
The privately held company was founded in 2011 by long time FC Barcelona fans Itav Topaz and Alon Har-Tal, who sought a way to create an outstanding experience for people watching games at home.
They were frustrated by the need to use either Whatsapp or Twitter in order to communicate with their fellow fans who were watching the same games as they. The two wanted all of the millions of people around the world watching the same games lives, such as World Cup Soccer and the Super Bowl, to be able to easily commune with one another.
Vubooo distinguishes itself from social platforms like Twitter and Facebook by concentrating on one area, sports, soccer in particular. Its founders say that people are three times as active on Vuboo during sporting events as they would be on other platforms.
The company will generate revenues through targeted advertising to its users during games. As its founders explained to Geektime.com,
“While advertising entities are paying hundreds of millions to acquire broadcasting rights and are looking for additional ways to generate revenue, Vubooo produces new advertising real estate during actual game time.”
“To bring the fan as close to the venue as possible, we have invested plenty of resources in learning to mimic the psychological social draw of Live stadiums and to include our findings within the features of the app’s interface, ”
As of the end of 2013 Vubooo had raised more than $1 million in seed funding from investors in Israel and Europe. It won a Mobi award in 2013 and was a finalist at the Berlin Startup Competition. It was also a runner up at the Israel Mobile Summit 2013 Startup Competition.
Itav Topaz, the company’s CEO, previously worked for Motorola. He is responsible for its market strategy, defining and prioritizing target market segments, product positioning, and initiating strategic partnerships.