Perion Network, Ltd. (NASDAQ: PERI) announced today that it has signed a 3 year agreement with Bing, extending its existing partnership, starting January 1, 2015 through December 31, 2017. Upon mutual agreement, the agreement may be renewed for 2018 as well. The agreement includes desktop and tablet distribution with limited exclusivity in the United States as well as mobile distribution.
“We are very excited to renew with Microsoft for another 3 years. We are committed to providing app developers with great solutions and working with Microsoft and Bing.com is an important part of that solution, ” commented Ms. Danielle Ullner, Perion VP of Search Partnerships. “We are particularly excited by the fact that mobile is part of our agreement and that together we are focused on building out our end to end technology platform for developers across all devices.”
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In parallel, and in conjunction with the fact that revenues from Google are no longer material to Perion, the Company decided to exercise its right to opt-out of its ClientConnect agreement with Google as of August 31, 2014. The Company continues to work with Google through its original Perion agreement which expires in June 2015.
In addition to Bing and Google, the Company also has search distribution partnerships with Ask.com and Yahoo.