Published On: Thu, Mar 27th, 2014

Asaf Peled closes a $18 million funding round for FTBpro

Peled’s FTBpro, one of the world’s busiest and most popular soccer websites, has now taken its total funding since the company was formed in 2011 to $24m


Asaf PELED FTE pro

Asaf Peled’s  international football network FTBpro has announced that they have closed an $18 million funding round.

The round was led by existing investors Battery Ventures and Gemini Israel Ventures, with new investors, including UK based Dawn Capital as well as an unnamed Asia-based private media investor.

Since their  founding in 2011, FTBpro, headquartered in London and with offices in Tel Aviv,  has gained tremendous support, with the company claiming that they are now the most active fan-generated website on the global football stage, generating in excess of 100 million page views every month and attracting millions of users with site traffic growing at a rate of  more than 15% each and every month.

FTBpro includes multilingual support in English, German, Spanish and Italian. With a network of over 150 team communities in Europe and South America, FTBpro’s content is consumed by a global audience of millions via online media, mobile platforms and handheld devices. FTBpro receives 50 million page views and over 500 million Facebook and Twitter impressions monthly.

Asaf Peled


The FTBpro platform was specifically programmed and designed to allow a minimum of  1, 700 soccer followers to contribute articles on all the major European football leagues on a daily basis, as well as comments from millions of fans. The site can absorb content in the seven major European languages. In addition to contributions from hundreds of enthusiastic amateurs, FTBpro also employ a team of professional soccer writers join the platform who regularly provide a backbone of journalistic articles, as well as the generating, monitoring as well as  participating in debates on the latest  news on the global  soccer scene.

Commenting on the recent round of funding,  FTBpro founder and CEO, Asaf Peled, confirmed his excitement at having secured this new investment which confirms the company’s status as the only truly global media platform in online football, which with the planned expansion into new markets, will further cement that position.

Asaf  Peled went on to add  that the second round of funding will be utilized to extend the website’s reach as well as financing the establishment of offices in South East Asia, which should be later used to launch the FTBpro  platform across the region with the intention of capturing a major share of the region’s estimated  one billion soccer fans.

According to Peled, some of the funding will also be set aside to “enrich” FTBpro’s  current mobile and video content. Other plans include creating additional strategic partnerships, similar to those created recently with England League Managers’ Association (LMA) and the Professional Footballers’ Association (PFA).


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