Besides Shiloah and Viola Private Equity, other Matomy shareholders are Ofer Druker, who owns 9%, and Nir Tarlovsky, who owns 8%. Matomy was founded in 2006 by Druker, Adi Orzel and Kfir Moyal. In 2010, McCann Erickson Israel chairman Shiloach and his partner Tarlovsky made a strategic investment in the company as part of their move to Internet advertising. In 2009, Shiloach and Tarlovsky founded TheTime technology incubator to nurture new media start-ups, and Matomy is based in the same building in Tel Aviv’s Ramat Hahayal.
Matomy originally planned to hold its IPO in early 2013, but decided to wait for the right moment, which is apparently now. The company is quite profitable, reportedly with $300 million revenue in 2013, 50% more than in 2012. Its annual turnover is reportedly $250 million.
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Matomy operates through four arms, which rebranded under its own label in early 2011: performance-based ads; a digital advertising network; virtual payments solutions for games; and mobile ads solutions. Its main source of revenue is its ads network, Matomy Media, which has over 500 clients that advertise through 7, 000 advertising sites and platforms in 85 countries. Matomy Market, which handles performance-based ads, accounts for a third of the company’s revenue, and the rest comes from Matomy Mobile and Matomy Money.
Published by Globes [online], Israel business news – www.globes-online.com