Published On: Mon, Jan 20th, 2014

Gene Simmons Gets a Healthy $450, 000 At Auction For His Custom Built 956 Ford F-100 Truck

Simmons, star of the Kiss rock group,   donated the sale proceeds, to  the new Saskatchewan Children’s Hospital.

Gene Simmons KISS

Gene Simmons and his car

Gene Simmons waved so long to “Snakebit “ his collector’s item Ford F-100 truck pickup truck  with the proceeds promised to a very good cause,  the new Saskatchewan Children’s Hospital.

Simmons and his wife Shannon Tweed,  who was raised in the city of Saskatoon, where the new hospital is being built, were overwhelmed to see the bidding rise dramatically to twice what the auctioneers, Arizona based Barrett-Jackson expected, eventually settling at around $350, 000.

At that point Simmons stepped in and offered to gift a signed guitar to the lucky buyer, which saw the  bidding stepped up again, eventually reaching an outstanding $450, 000 for the custom built collector’s item.

Eventually the successful winning bidder for the magnificent silver painted Ford was Gord Broda, a local businessman from Prince Albert, Saskatchewan.

After the bidding drew to an exciting close, Broda admitted that he had ended up bidding a little more than he had planned on for Snakebit, which  was built in Saskatoon, although he had no regrets knowing that the money was going to the best possible cause.

Simmons and his wife Shannon Tweed were both present  at the auction as was  Saskatchewan Premier Brad Wall.

Before the auction, Tweed addressed the crowd, explaining  her passion for helping the children of Saskatchewan.

Ms. Tweed began by relating that her mother had worked in a Saskatchewan  hospital, and she became aware that Saskatchewan is  one of only two provinces in Canada that doesn’t have a children’s wanted evil hospital. “ We’re going to try and make it happen, with your help.” Summed up Shannon

Snakebit began its life in 1956 a simple workhorse Ford F-100 pickup truck that Simmons acquired and  had updated with a 5.4-liter supercharged V8 engine, a six-speed manual gearbox and  specially adapted  Shelby Mustang styling.

The rebuilt and customized Snakebit evolved  as a result of collaboration  between Simmons, his wife Shannon Tweed, the  Ford Motor Company and the Industrial Machine & Manufacturing Company of Saskatoon, whose president Tom Foster  whose design concept was behind  the idea for the custom truck, knowing that it would  be auctioned off for a very worthwhile charity benefit, which he suggested to Gene Simmons and Shannon Tweed   be  named the “Wheels of Dreams.”

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