It’s been his pet project for over six years. The hours. The presentations. The arm-twisting. The dealmaking. Emmis CEO Jeff Smulyan is absolutely convinced NextRadio will revolutionize radio.
He believes it will make radio cool again. And if radio stations take the step to make their stations interactive, it will lead to more revenue. And who doesn’t want — and need — more revenue these days? Smulyan tells Radio Ink now that AT&T is onboard he believes NextRadio will ramp up into the 300 million smartphones, he’s been predicting, more quickly. So what can you do to help?
Smulyan says, continue to run the commercials promoting NextRadio. “I hope they run more than 20 a week. The commercials tell listeners to put the pressure on the other manufacturers and carriers. The industry, with a couple of notable exeptations, has been incredible about running the ads.” Smulyan did not mention who those notable exceptations were.
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Second, Smulyan says, make your stations interactive. “We know interactivity works. People listen twice as long when stations are interactive and we’re on the verge of launching interactive advertising.” Making your station interactive on NextRadio only costs $35 per month.
And Smulyan says the feedback he’s getting from the research is that the perception is NextRadio is very cool and that’s changing the perception of radio. And even though Smulyan’s spent years working on the NextRadio project, he’s in it for as long as it takes. “We will be everywhere. I’m not going to quit this until we are everywhere.”
Article source: Radioink.com
Jeff Smulyan
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