Israel’s Appnext, a monetization and app distribution platform, had a 300 percent year-over-year growth in 2014. The company attributed its growth to its introduction of direct-buy campaigns via the first self-serve CPI bidding platform which was launched earlier in 2014.
This platform, Appnext boasts, enables app advertisers to run user acquisition promotions directly with publishing partners which has also led to a 400 percent increase in partner growth compared to 2013.
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“We are in the business of empowering developers and mobile publishers by connecting them directly with app advertisers while providing 100 percent transparency throughout the entire process, ” said Elad Natanson, founder of Appnext. “Our significant growth in the past year signifies that programmatic CPI is here to stay and that developers of all sizes are embracing full control over their user acquisition efforts through our platform and increasing their ROI.”
The company also saw Integration of more than 15 thousand top app and web publishers – up nearly 400 percent year-over-year with average publisher revenue increased by 300 percent and seven billion app recommendations served monthly to 350 million unique users globally.
Over 1, 500 concurrent live campaigns for apps on both iOS and Android worldwide, leading to the CPI growth of 40 percent on Android, 32 percent on iOS
Proprietary optimization algorithm boosted eCPMs by 65 percent
According to a recent Business Insider Intelligence report, the US mobile app-install ad revenue will top $4.6 billion this year and grow to $6.8 billion by the end of 2019, with mobile app-install ads accounting for roughly 30 percent of mobile ad revenue last year.
Appnext sees a similar trend of app-install ads becoming extremely popular not only among game and utility apps, but also for a wide range of mobile publishers and media partners. The increased usage is due largely to highly relevant app recommendations coupled with advanced optimization capabilities. For example, with utility app offers, Appnext publishers reach CTRs up to 8X higher than general ads.
“Last year we witnessed a spectacular number of mobile businesses built around app discovery joining on the Appnext board on a daily basis, ” said Elad Natanson. “The platform we have built is a transparent marketplace designed to provide all the tools necessary to programmatically reach maximum monetization results, and on the other hand to get the apps discovered, paying for actual app installs, not the impressions or clicks.”
