Matomy Media Group acquires the mobile affiliate network MobAff
/By Ilan Shavit /
The global performance marketing company based in Israel, Matomy Media Group announced today the acquisition of affiliate network MobAff on. MobAff is in MediaWhiz integrated, a leading North American performance marketing agency that was bought for $10 million in January. The acquisition of MobAff will support the growing mobile performance marketing activity of MediaWhiz, which was introduced in March 2013.
As part of the acquisition is the founder of MobAff, Alexander Tsatkin , together with other business members in the headquarters of MediaWhiz to New York City to relocate. MobAffs proprietary mobile marketing technology will be integrated into the award winning affiliate network of MediaWhiz.
“MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to MediaWhiz’s growing mobile performance marketing practice,” said Matomy CEO Ofer Druker. “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the Matomy and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies – alongside other performance marketing products we have developed – as well as greater audience reach and effective results in their mobile advertising campaigns.”
MediaWhiz CEO Hakan Lindskog said, “Mobile is the future of performance marketing, and our acquisition of MobAff puts us on track to becoming the industry leader in delivering high-value mobile customer acquisition and traffic monetization solutions for advertisers and affiliates.”
MobAff was founded in 2011 and works with leading advertisers and affiliate networks in the United States and internationally together to help them make effective leads, attract customers and achieve customer loyalty. The company offers mobile cost-per-action and cost-per-lead (CPL and CPA) marketing services in the field of display, push, search engine marketing, call extension and more.
MediaWhiz is North America’s leading performance marketing agency that clients supported by the combination of performance marketing capabilities, proprietary technology and expertise in digital media, to strike on more profitable way customer contacts to attract customers and build strong customer loyalty. Areas of activity include: affiliate marketing, mobile, search engine, social media, display advertising, e-mail and data acquisition.
MediaWhiz belongs to Matomy Media Group, a global performance marketing company.
For more information, please visit http://www.MediaWhiz.com MediaWhiz and follow on Twitter at @ MediaWhizInc .
About the Matomy Media Group
The Matomy Media Group operates through the Internet, social media and mobile platforms, and offers advertisers, networks and publishers a range of opportunities across from one source, including an award-winning affiliate network, a display ad network, mobile advertising solutions, search engine and social marketing and virtual currency platforms.
With 7 offices worldwide and over 250 employees, Matomy Media Group 40 billion impressions per month, provides for 500 of the top advertisers in the world over 7,000 publishers in 85 countries and allows the optimization of campaigns across all digital media to cost-effective, controlled and qualitative quality ensure results.
Matomy Media Group is a privately owned company. The main shareholders are Ilan Shiloah, chairman of the company (29%), Viola Group (22%), Ofer Druker, CEO (9%) and Nir Trlovsky (8%).