Tag archive for ‘Television advertisement’
Gil Tanenbaum On Thursday, May 28th, 2015

New App Claim It! Gives Users Prizes for Watching Commercials

– – Blackstone Senior Managing Director David Blitzer, former Saks CEO Steve Sadove and the former managing director of Goldman Sachs Dan Petrozzo have invested $700, 00 in a new app called Claim More...

Jewish Business News On Wednesday, March 25th, 2015

Study: High-Energy TV Commercials Too Stressful for Consumers

Consumers are tuning out TV commercials, making advertisers run louder, higher-energy ads to force their attention. This may be backfiring critically when consumers are watching sad or relaxing shows,  More...

Vered Weiss On Wednesday, March 4th, 2015

Nielsen Acquires Israeli Data Company eXelate for $200 Million

Nielsen Holdings acquired Israeli company eXelate for around $200 million. eXelate specializes in data search and analysis in creating digital ads. Nielsen CEO Steve Hasker said the acquisition creates a “tremendous More...

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