Northeastern researchers unlock details of Uber’s surge pricing—and suggest ways to avoid it
A research team led by Northeastern assistant professor Christo Wilson cracked open the algorithm that drives Uber’s surge pricing. The team examined ‘surge regions’ within cities and reports findings More...
Fearsome Snowstorm Poses First Test of Uber’s Commitment to Cap Prices
App-based ride-hailing service Uber has vowed to keep its promise to limit prices during the massive blizzard now slamming into the northeastern U.S., in the first test of its new emergency pricing policy More...
Uber Pulls All the Stops to Inform Customers of New Year’s Eve Pricing
Uber expected New Year’s Eve to be its biggest night ever and planned to deliver 2 million rides on the holiday. When there’s high demand for Uber vehicles on days like New Year’s Eve, though, More...
Uber Wants to Patent Surge Pricing
Uber wants to patent its surge-pricing feature. It is one of 13 items that the company has filed with the U.S. Patent Office and 24 that it has applied for globally. The service allows drivers to set rates based More...
Limo App War: Both Uber and Lyft May Run Out of Gas
It all started when Lyft announced a plan to add on-demand carpooling to its cool ride app, and when rival Uber found out, it preempted Lyft‘s story with news in a blog that it had a “private More...
John Zimmer Introduces Surge Pricing To Lyft
– Zimmer, co-founder and CEO of ridesharing service Lyft have announced that the company will begin to charge instead of requesting donations. – – John Zimmer has taken the first steps in More...