Fond memories make fragrances a favorite

When the scent of a fragrant product triggers a fond memory that a customer holds, it is more likely to be a hit. So says Rachel Herz of Brown University, and Haruko Sugiyama who conducted a new study. Its More...

Weizmann Institute Study: People Sniff Their Hands Twice as Much after a Handshake

People sniff their hands twice as much after a handshake, according to a Weizmann Institute study Why do people shake hands? A new Weizmann Institute study suggests one of the reasons for this ancient custom More...