Tag archive for ‘Insead’
Jewish Business News On Saturday, January 24th, 2015

When the price just feels right: Do rounded numbers appeal to our emotions?

Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices More...

Jewish Business News Service On Sunday, January 19th, 2014

Warning! Warning Labels Can Be Dangerous to Your Health

– Tel Aviv University research shows that some warning labels can make products like cigarettes more appealing. –   – Many products, like cigarettes and medications, are stamped More...

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