Upwind Security Founders (from website)
Upwind Security, an Israeli startup that develops a security platform that protects cloud infrastructure in real time, raised $50 million in additional funding. When added to $30 million raised in a seed round just 10 months ago, the company has now brought in $80 million. And Harmonya, another Israeli startup that has developed an AI-powered product data platform, raised a $20 million in a Series A round of funding led by Bright Pixel Capital.
Founded in 2021 by CEO Cem Kent, CPO Ram Etzion, and CTO Dima Machlin in the Team8 foundry, Harmonya baosts that it is the all-in-one AI-powered product data enrichment, categorization, and insights platform for retailers and brands. Legacy product data lacks descriptive and diagnostic power and limits what organizations can do, explains the company. Harmonya enriches your product data with deeper attributes and characteristics to power more impactful analytics and decision-making.
“When a new consumer trend emerges, like Sustainability or Wellness, CPGs and retailers need to go over all of their existing products after the fact and manually add attributes to each,” said Cem Kent, CEO and Co-Founder of Harmonya. “This limits their ability to quickly identify and respond to emerging consumer preferences, power accurate demand forecasting, and create tailored shopping experiences.”
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Founded by Amiram Shachar and his founding partners from Spot.io (sold to NetApp for $450 million), Liran Polak, Lavi Ferdman, and Tal Zuri, Upwind Security says that its mission is to empower organizations to run cloud environments and accelerate their businesses by focusing on what is next — helping make cloud-native security simple, effective, and easy to consume.
“At Upwind, we are beginning our journey from a different starting line,” Amiram Shachar said. “We are entering a well-established security ecosystem as underdogs, starting with the very basics and working closely with hundreds of security leaders to understand their pain points better than anyone else on the market. This customer-obsessed approach is not a cliché, it is a strategy. A deep understanding of the issues facing security leaders in the realm of cloud security is the tailwind that is pushing Upwind forward, allowing us to bring something new and needed to the industry.”
