The Joyned team. company Photo Ricky Rachhman
Jerusalem-based Joyned, an Israeli startup that offers software as a service SaaS platform that helps retailers to provide social shopping experiences directly to their consumers, has entered into a new partnership with RIU Hotels, a Spanish hotel chain. RIU Hotels said that it deploy Joyned’s social booking software as a tool for customers on its US online booking sites.
This is already the second such deal this month alone for Joyned. Earlier in May the company teamed up with travel firm Amadeus which is also using its platform.
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family’s third generation. The company specializes in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 100 hotels in 20 countries. In 2020, the chain welcomed 2.3 million guests and provided jobs for a total of 24,425 employees. RIU is currently the world’s 32nd ranked chain, one of the Caribbean’s most popular, the third largest in Spain in terms of revenue and the fourth largest in number of rooms.
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Founded in 2017 by Jonathan Abraham (CEO) and Michael Levinson (CPO), Joyned boasts that it offers the only social marketing platform that allows merchants to “own the entire shopper journey and helps them leverage natural social engagement for better business results”. The company says that it empowers retailers to capture and grow their customers through social media on their own sites, reducing reliance on third-party social media platforms, and generating unique customer insights through real-time analyses of shopping behavior.
“Social hotel bookings are a huge story in the tourism industry, and today we are the only company offering an off-the-shelf solution for tourism websites,” Abraham says.”
Joyned has also been selected as a finalist for the Hustle Awards, nominated for not one, but two awards – the Most Innovative Tech Award and the Most Successful Scale-up Award.
The Hustle Awards reward innovation and the winners will be announced on July 20 in London.
