Founders Omri Sagzan and Aviv Nahum (company pic)
Ctrl, an Israeli startup that offers services that it says help revenue teams to simplify and automate customer-related tasks, announced that it raised $9 million in a round of funding led by LocalGlobe and Earlybird, with participation from Dig Ventures and Jibe Ventures, as well as angels including sales leaders from Slack, Intercom, Personio, and Celonis.
It’s also easy to use. Ctrl clients use their Google or Salesforce logins to sign-up. Then they can connect their apps by simply dragging and dropping any app they want to work with into Ctrl. They will appear as cards. Users can then use its templates and adjust the order of cards to see the things that they decide are what really matters to them.
Founded by CEO Omri Sagzan and CTO Aviv Nahum, Ctrl boasts that it empowers sales and customer success professionals to combine data from different platforms to create their own custom workspaces. With Ctrl, learning everything about a customer and updating each platform with future steps and follow ups is super fast and easy, saving time and headaches on manual updates while never leaving a single custom dashboard.
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Ctrl says that its vision is to eliminate data silos, making customer-facing work a lot simpler and more fun, and keeping a customer’s attention where it should be – on their customers.
We have seen many automations in the back-end, but the knowledge worker still sits for hours on the computer, doing repetitive and non-rewarding work,” explained Aviv Nahum, Ctrl’s co-founder and CTO. ‘We had both felt this in our own jobs and thought there had to be a better way.”
Ctrl Co-founder and CEO Omri Sagzan said, “We envision a world where people don’t have to spend countless hours staring at a computer interface, bogged down by manual tasks that drain their productivity and creativity… Our team is on a mission to make this vision a reality, and with the support of our investors, we are poised to revolutionize how people work.”
