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New Startup GoodOnes Will Help You Organize Your Pics


GoodOnes, an Israeli startup that offers an app to do away with one’s personal pics that are just not that good, has come out of stealth with a $3.5 million raise in seed funding led by TLV Partners with participation from Liquid2 Ventures (Joe Montana’s fund), as well as Rich Miner (former co-founder of Android), and Peter Welinder (founder of Carousel, sold to Dropbox). The company’s tag line is “Goodbye, cluttered camera roll. No more scrolling through receipts, screenshots and duplicates to find that good one.”

GoodOnes was founded in 2021 by Israel Shalom, an 8200 alumni and a former product and engineering leader at Google and Dropbox, and Aparna Pande, previously GM in Disney, Parents magazine and Mattel, who had recently sold her first startup, Kidstir, a kids cooking platform. The company offers Ollie, a personal photo assistant that it boasts auto-filters blurry photos, receipts, and screenshots, chooses the best photo out of multiple shots, and helps you build a healthy curation habit.

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This is a good tool to have since you might not always realize that some of your pics are out of focus or overexposed. People frequently make the mistake of uploading such images to their social media pages.

“Like so many parents, having children turned my phone into a black hole of thousands of photos,” explained GoodOnes’ CEO Israel Shalom. “Capturing your children’s special and everyday moments should be a positive experience – but it can quickly become overwhelming and impossible to navigate.”

“As a product and engineering leader from Google and Dropbox, I was surprised a solution hadn’t yet been developed,” added Shalom. “The industry to date has been focused on cloud storage, yet we knew there was a better way. We focused on building a fun and easy-to-use platform to help people go from cluttered camera roll to photo-zen.”



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