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Coho AI, an Israeli startup that offers services that help companies with SaaS, raised $8.5 million in seed funding led by Eight Roads, TechAviv, and a select group of angel investors, including company co-founder Ariel Maislos, Shlomo Kremer, Natan Linder, and other founders. The company said that this funding round will allow Coho AI to further build its platform that accelerates growth for B2B SaaS companies by effectively “lifting the hood” on their customer usage data.
Founded in 2021, Coho AI boasts that it enables growth, CS and sales teams to focus on the right revenue opportunities. Coho’s platform provides you with insights into how users use your products and what you need to do – both inside the product and externally – to increase upsells, expansions, and self-service conversions.
Coho AI explains SaaS products give businesses access to more data than ever, but most companies struggle to leverage it properly. Teams dedicated to boosting customer revenue, retention, and sales often do not have the knowledge or tools necessary to utilize data effectively. Understanding such data often requires extensive effort by R&D and data experts, while making it meaningful for GTM teams, requires the right methodology from growth experts. For these reasons, in-house solutions that exist today do not succeed in accelerating revenue growth.
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So, Coho AI helps established companies that have reached Product-Market Fit evolve into product insight-driven businesses. Coho AI shows companies that a product-led growth (PLG) methodology can be applied to a wide range of SaaS companies and in different stages of a customer life-cycle
“SaaS companies are in a unique position where they can actually measure the value their users extract from their products. By correlating this information with data coming from CS, sales, and support, we create a customer observability platform, which is crucial to generating sustainable and proactive revenue growth says Itamar Falcon, CEO of Coho AI. “Securing our funding is a huge step towards our platform’s capability to help businesses succeed in a tough and unpredictable market. Especially when KPIs are now more focused on sales efficiency and NRR. As revenue teams need more product insights, we aim to provide an out-of-the-box solution to a problem which companies tried to solve internally until now.”
