Meat The End Team
Meat the End MTE is an Israeli startup that develops alternatives for animal based food products, specifically beef. And now Burger King in Israel has announced plans to market the company’s vegan burger nuggets in its branches.
Israel Startup Nation is at the forefront of the development of alternative meat production and technologies. This is an important factor in fighting climate change because the mass breeding of cows and poultry is a major contributor of greenhouse emissions and leaves behind a great deal of polluting waste.
Redefine Meat is probably the best known of these firms. The company develops meat substitutes with 3D printing that it says taste just like the real thing.
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Then there is Future Meat, an Israeli cultured meat startup, which boasts that it advances a distributive manufacturing platform for the cost-efficient, non-GMO production of meat directly from animal cells, without the need to raise or harvest animals.
Other new Israeli firms are also creating egg, dairy and poultry substitutes.
Founded in 2020, Meat the End MTE develops protein ingredients that transform the texture of alternative meat. Our unique IP is in industrial extrusion processes and related protein treatment. Our products perfectly mimic and enhance the sensation of meat. By 2021 the company had already submitted its first patent. Joined by world-class data scientists, protein engineers, and mechanical engineers, MTE boasts that it introduces industry-oriented solutions into food mass production.
Meat The End MTE creates what is calls unbeatable texture for businesses looking to re-invent their meat alternatives.
We offer our clients the best meat-alternative products in the market, based on our unique ingredients and technology.
Yishai Mishor said, “It’s a very complicated process to take plant protein, which has its own shape and body, and turn this into something that resembles animal protein. This is not an obvious task at all,” said Mishor, who serves as MTE CEO.
Kellen Coopermintz, Vice President of Marketing, Trade and Business Development at Derek Israel, which owns the local Burger King Franchise, said, “The product development process took about two years, including finding the ideal travel partner and a series of basic, in-depth and extensive market research and tests according to international standards for global brands. We are proud of this important addition to the chain’s menu.”
