by Contributing Author
Nowadays, if you want to make money online, you have to rely on digital marketing services. They are crucial for improving the authority of your website and social media profile, but also for other types of projects.
Although very different in nature, all these services focus on several main points. Aside from increasing visibility and, thus, web traffic, they are very important for converting leads into paying customers.
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Inexperienced online entrepreneurs usually have limited knowledge of digital marketing. This can be very painful when launching a new site. Even if you hire an amazing digital marketing company, their service might not be applicable to your particular case.
To help you out, we’ve created a list of the eight most popular digital marketing services, explaining how they can impact your web business.
SEO stands for search engine optimization. It is one of the most common digital marketing services meant to improve your website’s authority. SEO experts improve your website design and architecture, adding fresh content and links.
The SEO company’s main task is to build a website that looks good in the eyes of Google. When assessing individual pages, the search engine assigns each of them a ranking. If your product pages and articles reach the top spots in Google, you can get enormous web traffic overnight.
2. Domain services
Before investing money in SEO, you should hire a domain expert.
It is very important to find a domain name that will reflect your business. For example, if you’re offering digital marketing services, your ideal domain name would be digitalmarketing.com. Although this sounds simple on paper, there are lots of things you need to consider along the way.
This is why it is crucial to hire a domain appraisal expert before buying a domain for your website. That way, you’ll know if the domain is overpriced or underpriced. Alternatively, when selling a domain, you should also pay for appraisal services to know how much money you can get from the transaction.
SMM or social media marketing focuses on creating and developing social media profiles. In theory, you can hire an SMM company for any network, but it is mostly used for Facebook, Instagram, and TikTok marketing.
The social media marketing team should handle every aspect of social media. In that regard, it should be a completely separate department from the company, reporting to the management only for assessment purposes. Some of the main SMM tasks are analyzing visitor data, identifying trends, planning promotional activities, etc.
4. Email marketing
As the name implies, email marketing services focus on increasing brand awareness and conversion via email. Most digital marketing companies perform campaigns in bulk, sending emails to all available contacts. Alternatively, they might focus on a smaller batch of contacts using personalized messages.
In most cases, email marketing is a cold-calling technique. The person on the other side usually doesn’t have any contact with the company. Furthermore, they might not even be aware of your products or services.
Email marketing can be a good solution if your other marketing strategies are not working. Alternatively, you can use all these processes in conjunction.
The main issue with SEO and SMM is that it takes some time to get any results. This is why companies often turn to PPC.
PPC, or pay-per-click, is an approach where you place ads on social media and search engines. In search engines, the ads appear at the very top of search engine results pages, giving them an advantage over all other organic results. The ads appear differently on social platforms depending on the platform.
For your ad to get a placement, you need to outbid other candidates during an auction-like process. Depending on the product or service, placing an ad on Google or Facebook can be expensive.
Even if you get all these visits from search engines or social media, you might still struggle to convert them into paying customers.
CRO or conversion rate optimization services are very important during the last steps of the sales process. These experts analyze the data on your website, trying to determine what’s going on. One of their main tasks is optimizing landing pages so that the visitors are more inclined to make a purchase.
A CRO team can also improve the appearance of your ads and their placement. These professionals often perform a marketing analysis to determine your ideal demographic and its tendencies. They also map the customer journey to better understand when a person leaves the site.
7. Content services
Content services are often an integral part of one of these previously mentioned marketing processes. For example, most SMM and SEO companies have a content marketing team that creates articles for clients. However, you need high-quality writers for just about anything from writing emails to creating social posts, ads, product pages, etc.
However, you can also hire a content specialist without purchasing any other marketing service. For example, if you’re well acquainted with the basic principles of optimization, you might just need a person who will post content on the site or social media.
And while some of these previous digital marketing services are not a necessity, every web company needs a good content writer to attract and convert visitors.
8. Influencer marketing
Influencer marketing is often considered the most expensive digital marketing service. But, it can also provide the highest returns in the shortest amount of time.
Basically, you hire an intermediary that works with influencers and celebrities. Together, you create a marketing campaign that will best reflect your brand and values. After that, you put promotional content on influencers’ social media and/or other platforms they’re using.
Of course, you can perform influencer marketing yourself without hiring a third-party service provider. Unfortunately, this is often too much of a hassle. If you don’t have a working relationship with an influencer, they might just reject your offer straight up. Or they might ask for too high of a price because the proposal is too risky.