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Magic Software Acquires Appush for $25 Million

Magic Software

Magic Software Enterprises FactoryEye (YouTube)

Israel’s Magic Software Enterprises, a provider of end-to-end low code integration and application development platforms solutions and IT consulting services, has acquired fellow Israeli firm Appush, which has developed a platform connecting advertisers with mobile gaming publishers, for $25 million reported Calcalist.

Founded in 1983, Magic Software provides “powerful and versatile” end-to-end, on-premises and cloud-based integration and low-code application development platforms. The company boasts over 30 years of experience, 24 regional offices, millions of installations worldwide, and strategic alliances with global IT leaders. It states that it enables its customers to “seamlessly adopt new technologies and maximize business opportunities.” Magic collaborates closely with its customers and thousands of business partners in 50 countries to accelerate their business performance.

The acquisition comes just a few months after Magic released FactoryEye, which the company says features intuitive and user friendly dashboards that provide manufacturers all the analysis they need in order to make faster and smarter decisions based on real time data and business analytics. The company adds that such capabilities translate into improved productivity, faster delivery times, and better control over the manufacturing processes which lead to increased customer satisfaction and higher profit margins.

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FactoryEye offers dozens of prebuilt connectors to a range of enterprise applications and MRP systems, such as SAP, JD Edwards, and Infor, as well as MES, CRM, and PLM systems.

Founded in 2016, Appush offers a platform connecting advertisers with mobile gaming publishers. The company says that it can help clients reach millions of global users “instantly” with InApp videos ads. Appush works closely with game developers to craft in-app video ad experiences that are backed by data and tailored with creativity for the highest impact.

Appush develops tools that provide actionable insights to advertisers and agencies for accelerated growth. The company boasts that brands can now reach, acquire and retain high-value users with Appush’s global platform.



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