Meta said last week that it will now reward Reels producers who upload unique material on Facebook.
Facebook Reels producers may now earn up to $4,000 per month by completing the Like hashtag “Challenges,” a new reward program. When a brand invites its creative community to post about a given topic, Facebook’s Challenges are a means to earn a maximum compensation.
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Each month, creators in the program can take part in a series that builds on sequential challenges. After completing one task, the next one becomes available. Earn $20 when 5 of your Reels each reach 100 plays. When a creator completes the 5 Reel challenge, they can earn $100. This progress would continue for 30 days, then reset at the start of the next month for a new series of tasks.
Currently, just a few creators have been admitted to the Reels Bonus program. To learn more, Meta plans to trial various incentive schemes and change reward prices. It also has begun testing advertisements in Reels on Facebook with a broader range of artists and will expand over time.
Reels Play Bonus Insights will allow players to know how many plays each of their qualifying Reels got within a particular earning period.
The Bonus program adjustments come after the firm recently changed its algorithms to emphasize original material over reposts and other aggregated content. Anything with a watermark from another site will be de-ranked.
Instagram creators will soon be able to crosspost their Reels to Facebook, a service Meta has been testing since 2021. This upgrade will allow authors to receive an ad-revenue share on cross-posted Reels via Overlay advertisements. Meta monetizes Overlay advertisements with a 55/45 split between creators and Facebook.
That’s a bit more than TikTok’s new 50/50 split announced this week with the debut of TikTok Pulse. Although Pulse is a separate ad product, it is now the only one available to TikTok producers. Because Facebook advertising is currently more expensive than TikTok advertisements, it’s hard to conclude whether rev share is better for a creator’s bottom line.
