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Pixellot Partners with Genius Sports for AI Automated Video Streaming


Alon Werber CEO at Pixellot

Pixellot, an Israeli provider of AI-Automated video and analytics solutions, is partnering with Genius Sports Limited, one of the world’s largest sports technology companies, on new exclusive streaming distribution.

Under the terms of the new agreement, Genius Sports has acquired the exclusive rights to distribute Pixellot’s leading camera systems to leagues and federations across more than a hundred competitions worldwide. Genius Sports will be able to sign long-term, exclusive partnerships with sports that deliver TV-quality broadcasts and clipped highlights while automating each step of production, streaming and distribution.

It’s all about sports. And there is something very Jewish about working in a sports related industry. It’s like that old joke: The book on famous Jewish sports legends is 3 pages long and the one on famous Jewish sports agents and broadcasters is 3,000 pages long. Jews love sports but because they are not good enough to make it in the pros they go into the business end of the profession.

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Founded in 2013, Pixellot boasts that its automated sports production solutions revolutionize traditional video capture, production and distribution processes, enabling professional and amateur sports organizations to affordably cover and monetize their events.

Pixellot’s technology streamlines the production workflow by deploying an unmanned multi-camera system in a single fixed rig (with additional angles as required), covering the entire field and delivering a stitched panoramic image. Advanced auto-production mechanisms track the flow of play, identify highlights, create replays and insert advertisements without human intervention. Pixellot’s analytics and video editing platform Vidswap allows coaches to save time by breaking down games and get detailed game, team and players stats 4 hours after the game is over.

Since 2020, Genius Sports and Pixellot have worked in partnership with select leagues worldwide including the Argentine Football Association, the Croatian Basketball Federation and Israeli Basketball Association to deliver integrated live data and video solutions. This new agreement is a major expansion of that initial collaboration, providing leagues and federations at all levels of sport with the tools to expand their global audience, enhance performance levels and drive new revenues.

Combined with Pixellot’s technology, Genius Sports’ world-leading data collection tools including FIBA LiveStats will power a complete live data and video ecosystem, benefiting fans, coaches, brands, sportsbooks and media partners.

“Providing leagues of every level with a premium live streaming solution is a fundamental pillar of our work with sports partners,” said Mark Locke, CEO of Genius Sports. “By expanding our agreement with Pixellot, we will allow more sports to take control of their streaming strategies. Together we will elevate the status and visibility of sports leagues, reaching new and existing fans and sponsors around the world.”

“Integrating Live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world.” said Alon Werber Pixellot CEO, “this exciting new partnership with Genius Sports brings additional monetization options that will create new long-term revenue streams for sports organizations.”



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