Playtika, Fiverr and Plarium are three Israeli companies that have now joined the growing list of private enterprises around the world to boycott Russia and block their services from that country, reports The Marker. The news comes as McDonald’s, Netflix, Nike and so many more big companies have suspended their Russian operations in the wake of that country’s invasion of Ukraine.
Plarium and Playtika are both gaming companies. So together with the boycotts of streaming and content services as well as the cutting off of Internet access to their country, Russians are being left with little or nothing to do in their spare time. New movies like the new Batman film have also been denied distribution there as long as the conflict continues. Stores will soon be bare there with all the retail boycotts as well as the cutting off of Russian banks from the hard currencies that they need to pay for imports.
And now the west is boycotting Russian oil and natural gas exports which will leave the country with little income. As such, many economic experts expect Russia’s economy could very well collapse if its attack on Ukraine continues for much longer.
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Every day now it seems that Vladimir Putin really did miscalculate when he decided to invade Ukraine. Political pundits and foreign policy experts around the world continue to debate what exactly Putin hoped to gain by invading Ukraine and why exactly the attack has gone wrong, bogged down in slow street fighting along the Ukrainian Russian border regions.
Fiverr CEO Micha Kaufman explained his company’s move in a blog post saying, “The destruction in Ukraine requires action and has provoked global economic sanctions aimed at ending the conflict. In light of the ongoing situation, Faber is suspending its business in Russia from today. We will not allow the opening of new accounts or the use of existing accounts to buy or sell on our platform. ”
“Due to the great suffering caused in recent weeks to the Ukrainian people and our workers living there,” explained Playtika about its move to boycott Russia, “and following the recent attacks targeting the civilian population – we decided in the company to block the possibility of downloading play games in Russia until further notice.”
These moves by companies like Playtika may help to assuage Ukrainian complaints that Israel has not been doing enough to help it during the Russian invasion. It is not clear, however, what Israel can do that goes beyond what the U.S. is doing for the country.